Game development is challenging, but Google's diverse tools and services can confer great advantages when used effectively together. Noah Falstein, Chief Game Designer, gives an overview of these techniques, including those utilizing newly announced Google technologies. Ben Frenkel, PM from Play Games Services, will talk about what's new, and delve into ways developers are using Google Play Games Services to improve their games and profitability. Ina Fuchs of YouTube Gaming will conclude by talking about the ways YouTube helps grow audiences and highlight games with their latest advances. Watch more Android talks at I/O 2016 here:.